عنوان مقاله [English]
Bunkering is a vital part of our lifes. Supplying fuel or bunkering, as one of the most important components of maritime transport, has found its place in most parts of the world today.In this regard, Iran's effective entry into this industry can strengthen the country's political and economic sovereignty in the Persian Gulf and the Sea of Oman and lead to growth and development of activities, employment and income generation, development of existing ports and infrastructure and increase Iran's global reputation and complete the country's oil value chain. The hypotheses of this research are marketing mixture, Axial Strategy, political, external marketing and internal marketing.The purpose of this study is to identify the opportunities and challenges of the factors affecting the Iranian bunkering market from the experts point of view, with a quantitative approach.This research is an applied research in terms of purpose. The method of data collection is a Likert scale survey. Structural equation technique and AMOS software are used to analyze the data.Prioritization of criteria and sub-criteria is based on AHP technique.Finally, the output of Expert Choice software is used to implement and hierarchical cluster analysis.